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15 Reasons To Check Why website traffic analysis May Be Down

15 Ways To Check website traffic analysis

Is your website experiencing a site visitors loss? Are you questioning if it’s due to the fact of the Google algorithm update? If your reply is YES, then this is the information simply for you.

website traffic analysis

Google has lately been very fruitful when it comes to the range of validated algorithm updates. However, that does no longer always imply that your site’s site visitors are down due to one or greater of these updates.

There are plenty of feasible reasons for a visitor's loss… different than an algorithm update. And, obviously, to be in a position to repair the situation, you want to comprehend the actual why which is precisely what I will be exploring in this guide.

Let’s get started! Here are 15 approaches (plus one bonus way) to test if your site’s site visitors are down due to the fact of an algorithm replacement or something else.

If you are new to SEO, don’t omit my search engine optimization fundamentals information and my listing of website positioning tips.

  1. Make certain the website online is no longer experiencing server errors

If your site’s server is returning fame codes 5XX, then something is truly off, and, yes, you may additionally be experiencing a visitors loss as a result.

If server blunders proceed for greater than 2-3 days, Google may additionally begin to deindex your web page beginning with the pages that are crawled the most (the most famous net pages typically drop first).

Here is how to take a look at whether or not your website online is having server issues:

Check the crawl stats document in Google Search Console and see what’s below Host fame and the Crawl requests breakdown. If there are troubles with the host and you see a massive share of responses Server error (5XX), then you need to contact your host to examine why.

  • Checking server blunders in Google Search Console Crawl Stats report
  • Crawl your website online with Screaming Frog or Sitebulb to test if there are pages returning 5XX server errors.

Response codes on the Screaming Frog Website position Spider

Simply go to a couple of pages on your website online and see if they load correctly. If the state of affairs is pretty serious, you may additionally come throughout 5XX besides tons of effort from your side. This is the scenario I was once in when I was once nonetheless the use of Bluehost and which made me trade the internet hosting provider.

If this is certainly the server that is to blame, then you want to contact the web hosting issuer and get practice and support. If you are the usage of some low-priced shared web hosting plan, then you must critically suppose about transferring to a devoted server.

  • Exclude frequent technical web optimization errors

If your visitors abruptly fall off the cliff, then it may also be due to some serious technical website positioning error. The quickest way to take a look at if that’s going on is to operate a full crawl of your website with both Sitebulb and Screaming Frog.

  • Things to watch out for include:

Noindex and nofollow tags

Robots.txt directives that, for example, block the whole website online from Google

Canonical tag issues, such as canonicalizing all net pages to the homepage (I as soon as noticed such a case)

Password safety of the areas that ought to be seen by customers and search engine robots

Technical blunders are generally speedy to restore and there is a large danger that the rankings and visitors will return shortly as soon as Google recrawls the site.

  • Make positive that the site’s velocity and overall performance are no longer actually dismal

Speed is one of the lots of rating elements and greater of a tie-breaker however if the site’s velocity and overall performance are virtually horrible, then – sure – it may additionally purpose a drop in traffic.

Google may also demote or abandon crawling a website if it’s taking perpetually to load. Users may additionally lose their persistence and return lower back to SERPs, which Google will additionally see.

Here is how to take a look at if the site’s velocity is inflicting issues:

Test the website with Google PageSpeed Insights and pay distinct interest to something marked in red. If the entirety is in purple and the site’s rating is shut to 1/100, then it can also be the pace to blame. Below is an instance of a website I have these days been auditing and the pace ratings it received in PSI.

Google PageSpeed Insights

Check the GSC crawl stats document and test the common response time. Are there any spikes? The spike beneath was once the second when I misplaced my staying power with Bluehost and moved to a distinct server.

Average response time in Google Search Console crawl stats report

Simply open your web page and take a look at how it’s loading. If the state of affairs is critical, you will observe it even on a high-speed net connection.

In addition to performing ordinary pace and Core Web Vitals optimizations, it can very often make a big distinction if you sincerely alternate the server and go to a quick committed solution. This is what I did and all velocity and performance-related troubles on my website magically disappeared.

  • Make certain that the site’s web page ride isn’t really dismal either

Google Page Experience, simply like the above-mentioned speed, is additionally one out of many rating elements and extra of a tie-breaker. However, if it’s genuinely dismal, then the website may also journey a site visitors loss.

Just for a reminder, the Google Page Experience replace commenced rolling out in mid-June and will be utterly rolled out by using cease of August. The web page journey alerts consist of Core Web Vitals, HTTPS, mobile-friendliness, Safe Browsing, and no intrusive interstitials.

Google Page Experience signals

Here are the conditions the place having a terrible web page trip may additionally damage a website online and reason a site visitors loss:

Google Page Experience

Your Core Web Vitals are tragic, for example, LCP and/or FID are shut for 8-10 seconds or more. They are so tragic that it is challenging to commonly use a site. Below are the rankings that are certainly dismal.

Google PageSpeed Insights lab data

Your website has a horrible advert journey and Google is penalizing it for having too many intrusive interstitials.

You are an e-commerce keep and you don’t have HTTPS.

If your visitor's loss started rapidly after you applied very aggressive ads, then you ought to seem to be into that further.

Note that the Google Page Experience record in GSC does now not exhibit to you whether or not your website has full HTTPS insurance or whether or not it’s being punished for having intrusive interstitials. It solely indicates to you the full facts about Core Web Vitals, cellular friendliness, and Safe Browsing.

Google Ad Experience in Google Search Console

You can test the true repute of your Ad Experience Report in the historic section of GSC.

  • Analyze the visitors in Google Search Console

If your site’s experiencing a site visitors loss, the first area to test the small print is Google Search Console. GSC has to be your wide variety one search engine optimization devices for diagnosing any site visitor drops due to the fact its entire motive is to supply the information on the natural traffic, visibility, and indexability of your site.

Performance document in Google Search Console

Google Analytics (GA), on the different hand, indicates to you the facts about all your customers and all site visitors sources, including, for example, referral or paid traffic. That’s why when it comes to search engine marketing data, Google Search Console is the device to go.

To affirm that this is certainly the natural visitors that have dropped, go to the Performance document in Google Search Console. Remember, however, that there are a few days’ lags in GSC, and the freshest records you can see there are from two days ago.

Check if it is the natural site visitors that absolutely went down

To get the entire image of why (and if) your website online can also be dropping traffic, you want to analyze the scenario with a few one-of-a-kind tools.

One frequent mistake that I regularly see is that human beings solely seem at the Google Analytics unfiltered visitors view. If they see a drop there, then they ascribe it to the Google algorithm update, which is now not constantly the case.

Not solely is GA no longer the proper device to analyze the website positioning of site visitors (see the factor above), however, its unfiltered view can be skewed a lot by, for example, bot traffic.

The default site visitors view that you see in GA as soon as you log in indicates all site visitors' sources. The sole way to be virtually positive that it is certainly Google that has troubles with your website is to take a look at the natural site visitors in Google Analytics. To do that, go to Acquisition > All Traffic > Source/Medium and google / organic.

Organic site visitors in Google Analytics

That’s why you continually want to analyze any possible site visitors who drop the use of a range of equipment (GSC, GA, Ahrefs, Semrush, etc.) and metrics (earnings, conversions, etc.).

Check the visibility of the web page in Semrush or/and Ahrefs

Semrush and Ahrefs are commonly very speedy to word that the website is experiencing a natural site visitors loss. Of course, this equipment solely grants estimates and is now not free of mistakes however if the site’s positions and visibility are falling off the cliff, this equipment generally chooses that up.

If Ahrefs or Semrush indicates a massive visibility loss (in the natural site visitors section) and you have dominated out different viable reasons, then this may additionally certainly have something to do with Google transferring their algorithms and relevance.

Organic visitors loss in Ahrefs

Checking the website with this equipment is specifically necessary if you don’t have to get admission to the GSC data.

Check my remaining listing of search engine optimization equipment if you are fascinated by including some equipment in your web optimization toolkit.

Compare the natural visitors from Google vs Bing

One of the approaches to test if the site visitors loss is brought about via the Google algorithm replace is to evaluate natural visitors between Google and Bing.

If the visitor's trajectory is secure in Bing and has fallen solely for Google, then it is very in all likelihood that Google has troubles with your site. If you see the drops each in Google and Bing, then it might also be a technical problem that is inflicting this.

Here is how you can evaluate visitors from Google with visitors from Bing:

In GA, go to Acquisition > All Traffic > Source/medium and pick out google/natural and bing / organic. Note that if your web page now does not have an extensive quantity of traffic, you may additionally no longer be capable to depend on these records too much.

Comparing natural visitors from Google and Bing

Use Bing Webmaster Tools and evaluate what you see there with what you see in Google Search Console.

Keep in thinking that your Bing visitors are truly many instances smaller than the visitors from Google and you are solely searching for a comparable sample or lack thereof.

Don’t omit my listing of Google search engine optimization tools.

  • Exclude seasonality and/or holidays

A very trivial and easy purpose why your web page may additionally be experiencing an unexpected site visitors loss is seasonality and/or holidays.

For example, for e-commerce sites, it is definitely regular to continually trip visitors drop over the weekend and see spikes on Monday.

Organic site visitors over weekends

The equal is proper for holidays, such as Christmas or the 4th of July. Your site visitors might also certainly fall off the cliff on these dates (depending on your niche) and it’s completely OK.

If your web page is a very seasonal area of interest like golf, then you may additionally sense as if you have been penalized with the aid of Google in the iciness months. That’s due to the fact fewer human beings are involved in and actively searching for data and merchandise bearing on to this spring/summer activity.

Seasonality is totally regular and does no longer suggest that Google has troubles with your site.

Check if there are protection issues

Security or Google Safe Browsing is one of the above-mentioned Google Page Experience indicators however it’s so vital that it deserves a separate area in this guide.

If your website has serious safety issues, then Google may additionally demote it in search to defend users, and rather than displaying your web page Chrome will show an unsightly purple warning.

Google Safe Browsing

If the website is having safety issues, then Google Search Console will notify internet site proprietors about that by using e-mail. These troubles will additionally be in reality seen in the essential view in GSC and in the Google Search Console Security document section.

Security troubles in GSC

Google Search Console reviews the following three sorts of protection issues:

  • Hacked content material (malware, code injection, content material injection, URL injection)
  • Malware and undesirable software programs (deceptive pages, misleading embedded resources, dangerous downloads)
  • Social engineering (unclear cellular billing, feasible phishing detected on consumer login, distinct downloads)

If your website is experiencing protection issues, then it ought to right away grow to be your pinnacle precedence to ease this up.

Check if the web page has a guide action

If a web page has a guide action, some of its pages or even the complete internet site can also absolutely disappear from Google.

If this is the case with your site, then you will additionally see the notification in Google Search Console (right after you log in), get an e-mail, and see the facts in the Manual Actions report.

Manual movements record in GSC

Here are the kinds of guide movements that Google may additionally observe to sites:

  1. Site abused with third-party spam
  2. User-generated spam
  3. Spammy free host
  4. Structured records issue
  5. Unnatural hyperlinks to your site
  6. Unnatural hyperlinks from your site
  7. Thin content material with little or no introduced value
  8. Cloaking and/or sneaky redirects
  9. Pure spam
  10. Cloaked images
  11. Hidden textual content and/or keyword stuffing
  12. AMP content material mismatch
  13. Sneaky cell redirects
  14. News and Discover coverage violations

Just like with safety issues, if your website certainly has a guide action, then it ought to end up your wide variety one precedence to smooth this up and file a reconsideration request. Note that you won’t see a notification if your web page has been punished algorithmically.

Check if the website is mobile-friendly

If the website online is now not mobile-friendly or it is a nightmare to use it on a cell device, then Google may additionally demote it in SERPs.


The website online may additionally as properly give up being mobile-friendly or responsive due to the fact of some technical problem and – as Google is the usage of Google Smartphone as the principal crawler for virtually all web sites proper now – this might also reason a visitors drop.

You can test if the website is experiencing mobile-friendliness problems in the Mobile Usability file in Google Search Console.

Mobile Usability Report in GSC

GSC will document the following cellular usability issues:

  1. Using incompatible plugins
  2. Viewport now not set
  3. Viewport now not set to “device-width”
  4. Content wider than screen
  5. Text too small to read
  6. Clickable factors too shut together

If your site visitors drop correlates with the date when cell usability troubles commenced to pop up, then you surely desire to take a deeper seem to be into that.

Check if there has been a redecorate or migration accomplished these days

Whenever you are auditing a web page and searching for the motives for a site visitors drop, you ought to begin utilizing asking your consumer if there has been a migration or remodel completed recently.

Here is how you can take a look at whether or not there have been some serious modifications made to the site:

Use the Wayback Machine and test how the website is regarded earlier than the site visitors loss. If it is regarded differently, then you likely have the answer.

Analyze the natural visibility in Ahrefs or Semrush, paying extraordinary interest to damaged inbound links which may also point out the pages that would possibly have been improperly redirected or (accidentally) removed.

If the redecorate resulted in serious shape changes, then – sure – it may additionally lead to a site visitors drop. If the migration has now not been achieved correctly, then it can additionally wipe the slate easy for the internet site in phrases of natural traffic.

Check if there has been some foremost developmental work finished on the website these days

This factor is a bit associated with what I discussed in the part about ruling out viable technical website positioning errors.

I individually noticed at least a few examples of websites that misplaced lots of visitors after a developer (who is now not into web optimization very much) added some reputedly small modifications and, for example, put the index and/or nofollow tag on the whole internet site or flipped the staging web site with the manufacturing web page too early.

If a visitor's drop follows some improvement work on the site, you ought to honestly dive deep into what precisely has been done.

Check if the decline in visitors correlates with the decline in conversions/earnings

Google is continuously updating its algorithms and moving relevance. I see it time and time once more that websites lose visitors and natural visibility for positive key phrases barring absolutely dropping cash or/and the range of conversions.

If that’s the case with your web page and your revenue and/or conversions remain steady for a couple of weeks with the lowered traffic, then your website online is probable completely OK. Google has simply reduced the site visitors that wasn’t certainly applicable to your site. That’s good!

Bonus: Check if the Google Analytics code is simply working

This is a very trivial and dull purpose however it occurs too often, specifically if the website uses superior caching and/or Cloudflare. If all at once your visitors fall down to zero, then you ought to make certain that the GA code is working. A rapid way to do that is by way of opening your website on your cellular smartphone and then going to the stay site visitors area in GA. If you can't see your session there, then your GA code may additionally be off.

Bonus How to fix SEO mistakes

The hassle with GA is that it won’t inform you if it stops working. Google Search Console, on the different hand, will alert you when your website is no longer verified.

Comparing GSC site visitors with GA is additionally a way to confirm if the GA code is working or not. If GSC suggests visitors and GA does not, then once more the GA code wants fixing (not your website).

Don’t pass over my fundamental Google Analytics guide.

What if it is certainly the Google core algorithm to blame?

If your site’s visitors declined due to the fact of the algo update, then your venture ought to be to locate what your website wants to work on. In most cases, it is no longer simply one aspect that you want to restore however as an alternative work on the site’s basic quality, relevance, and E-A-T (Expertise, Authoritativeness, and Trust).

Wherever there is a Google core algorithm update, Google recommends that we study their publish about Google’s core updates. This publishes (and your truthful solutions to the questions it contains) collectively with the Google Quality Raters’ Guidelines must be your obligatory studying if your website online has misplaced site visitors as a result of the Google core algorithm update.